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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Community project teaches students psychology behind training
2009-05-13

 
Aaron Li and Marisa Smit busy teaching pre-school children how to bake biscuits at the Welpies Pre-primary School of Free State Care in Action in Bloemfontein.
Photo: Supplied


A community project of the third-year industrial psychology students at the University of the Free State (UFS) is helping students to gain a better understanding of the psychology behind training so as to facilitate a higher success rate with regard to their programme. Since 2004 the Faculty of Economic and Management Sciences and the Community Service Learning Office at the UFS have been involved in a very unique community project. The third-year industrial psychology students are required to conduct their own needs analysis to determine the needs of the community allocated to them, after which they must address this need in a viable, sustainable manner. Key to this project is training and development that often involve the unemployed and entrepreneurs. Some training is also focused on smaller children. The 340 students involved in the project this year were responsible for presenting projects at various communities in Mangaung, amongst others: The Life Cycle of a Butterfly; Small-Group Facilitation; Bake and Decorate a Cookie; Sustainable Chicken Project; How to use the Library; Fire Prevention; Peer Pressure; Team Development; Preparation for Interviews and Writing of CVs; and Early Childhood Development.

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