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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Academics receive award from SA Academy for Science and Art

2009-07-02

The South African Academy for Science and Art recently celebrated its centenary year on the Main Campus of the University of the Free State (UFS) in Bloemfontein. Academics involved with the UFS received awards during the academy’s recent awards ceremony. A Centenary Medal was awarded to Prof. François Retief, former Rector and Vice-Chancellor of the UFS, for his achievement in the medical sciences over an extended period. The NT Steyn Medal was awarded to Prof. Andries Stulting from the Department of Ophthalmology at the UFS for achievements in the Technical and Natural Sciences and Prof. Albie van Schalkwyk, formerly from the UFS’s Department of Music, received the Huberte Rupert Prize for Classical Music.

According to Prof. Hennie van Coller, Head of the Department of Afrikaans and Dutch, German and French at the UFS and also Chairperson of the Academy, the centenary celebrations were a highlight in the existence of the academy. “For the first time in years there was a mood of optimism that could not be restrained by any differences between the attendees. Political hatchets were buried and members from different racial groups took hands for the road ahead. The continuous themes were that of excellence, which may not be sacrificed,” he said.

In his address as Chairman, Prof. van Coller emphasised that the specific niche of the Academy (the development of the higher function of Afrikaans) should not limit the organisation to also be involved in Afrikaans at grassroots level (especially rural brown people and suburban white people) who often had to deal with poverty and illiteracy and who battled for survival. The Academy had to act as facilitator and offer its expertise to people like those.

At the awards ceremony of the South African Academy for Science and Art were, from the left: Mr Jaco Jacobs, who received the Elsabe Steenberg Prize for translated Children’s and Youth Literature in Afrikaans, Prof. Hennie van Coller and Prof. François Retief.
Photo: Stephen Collett

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