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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Students help to get the economy back to the rural areas

2009-08-14

At the launch of Sanlam’s Creativity for Progress Competition for the Ekn 324 group were, from the left: P.J. Bothma, Mr Frank Louw, National Sponsorship Manager of Sanlam, Dr Karen Thomas, lecturer in Economic Policy at the Department of Economics, Kaylee Wells and Eugene Maseme.
Photo: Lacea Loader

Third-year students in the subject Economic Policy Analysis at the UFS are hard at work to think of ideas on how knowledge and expertise can be taken back to the rural areas of South Africa. This is the theme of Sanlam’s national competition for universities called Creativity for Progress with a total prize money of R900 000. This year's topic is "Rural areas are failing to retain and attract skilled people and graduates, resulting in economic stagnation. How would you remedy this?"

The group of 162 students, which is divided into groups of six, must compile a project that is academically grounded, practical and implementable. They must also approach the project from a community service learning perspective and it counts a quarter of their semester mark. To encourage the students, Prof. Tienie Crous, Dean of the Faculty of Economic and Management Sciences, has sponsored some prizes for which the groups must compete. Teams of between four and six members will first compete at intra-varsity level to determine a varsity winner. The national panel members will then adjudicate the varsity winners, and invite the semi finalists to the finals. Teams will be assessed on their business proposals as well as the presentation of these proposals to a panel of judges. Last year the group from the UFS ended second in the final round of the competition.

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