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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Cluster offers workshop about soil health
2009-10-12

The University of the Free State’s (UFS) Strategic Cluster 4 (Technologies for Sustainable Crop Industries in Semi-arid Regions) recently presented a workshop about soil health on the Main Campus in Bloemfontein. According to Prof. Wijnand Swart, Director of the Cluster, this topic currently enjoys high priority within the cluster. The workshop was presented to create awareness amongst all interested parties in agriculture about the important role that soil micro-organisms play in crop industries. Research in the cluster follows a “total system approach” by analysing the biodiversity of specific agronomic systems with the aim to develop so-called bio-indicators for the general health of agro-ecosystems. Dr Jill Clapperton from the University of Leithbridge in Canada and the University of Montana in the USA presented four papers during the workshop. Dr Clapperton is a scientist who has gained a lot of international prominence in the field of soil ecology and environmental health. Qualitative and quantitative responses of bio-diversity in time and space on agricultural practices, such as, amongst others, tilling as opposed to non-tilling, manuring, mulching, irrigation and the application of fertilisers, were some of the topics that were discussed during the workshop. Here are, from the left: Dr Forbes Walker, Institute of Agriculture, University of Tennessee, USA; Dr Neal Eash, Institute of Agriculture, University of Tennessee, USA; Prof. Swart; Mr Richard Fowler, Conservation Agriculture Capacitator, Pietermaritzburg; and Dr Clapperton.
Photo: Lacea Loader

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