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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsies shine at USSA Cross Country Championships
2009-10-15

Thandi Malindi (far left) from the UFS and two Matie athletes, Elene Lourens and Mia Pienaar.
Photo: Supplied

Kovsie cross-country athletes Boy Soke and Thandi Malindi were included in the USSA squad for 2010 at the World Student Cross-Country Championships in Canada. The final team will be announced after the SA Cross-Country Championships. They recently participated in the USSA Cross-Country Championships that were held at the University of Johannesburg. According to Mr DB Prinsloo from KovsieSport at the University of the Free State, the UFS team did extremely well at the recent USSA Cross-Country Championships.

Kovsies won the women long-race team competition (8 km), while the men came second in the men’s long-race team (10 km) competition. In the short-race team competitions (4 km for men and women) the UFS men finished fourth and women ended in fifth place respectively.

Thandi Malindi, the UFS Women Cross-Country captain, was the first Kovsie over the line (third place), followed by Nelmarie Loubser (4th) and Maryna Swanepoel (6th), who also won the team competition in the 8 km (long race) with 13 penalty points against the 14 penalty points of the Maties who finished second.

Mr DB Prinsloo from KovsieSport at the UFS praised the Kovsie athletes for the manner in which they ran the race. “Thandi gave her all; so much so that she had to be admitted to hospital due to dehydration. Nelmaré ran the hills with a smile on her face and Maryna, who suffered from low blood sugar, persevered until the end so that a Matie athlete could not pass her. You all showed to us what ‘vasbyt’ really means,” Mr Prinsloo said.

Kovsies performed above expectation in the short race (4 km) for women. “Our women finished fifth in the team competition. If one takes into consideration that the Kovsies were represented by 400/800 athletes, i.e. Elri Richter (400/800), who came seventh, Anneri Ebersohn (400/400 hurdles), who ended in sixteenth place and Yvonne Eyssen (heptathlon) who ended in twentieth place, it makes this performance even better,” Mr Prinsloo commented.

In the men’s short race (4 km) where the Kovsies were represented by young first-year 800 m athletes, the UFS did excellently by finishing in fourth place. Hanne Naudé (18th), Lebohang Mpure (19th), Abri Horak (26th) and Gerrit Viljoen (34st) ran their hearts out!

The long race (10 km) for men, which was run on an extremely difficult course, was another highlight – also for the Kovsies. The Kovsies finished second in the team competition. Boy Soke (4th), Windy Jonas (8th), Schadrach Mochelenyane (10th) en Michael Tlhoro (21st) represented the Kovsies with honours. Unfortunately Johan Cronjé and Dumisane Hlaselo had to withdraw from the race due to injuries.

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