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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Department of Agricultural Economics and agri-business join forces
2009-12-01

Some of the guests who attended the Department of Agricultural Economics' half-century celebration dinner were, from the left: Ms Chrisna van Heerden from Cape Wools; Mr Gielie Swart from Corporate Guarantee; Mr Jaco Heckroodt from VKB (Vrystaat Koöperasie Beperk) in Reitz; Mr Arno van Vuuren from NWK Beperk (Noord-Wes Koöperasie); Prof. Johan Willemse, Departmental Chairperson of the Department of Agricultural Economics at the UFS; and Ms Marcine Morsavel from GWK Beperk (Griekwaland-Wes Koöperasie).
Photo: Stephen Collett

The Department of Agricultural Economics at the University of the Free State (UFS) launched a bursary programme to support students studying Agricultural Economics during its recent half-centenary celebrations.

More than half a million Rands were collected from various agri-businesses at this prestigious event in order to support approximately 16 Agricultural Economics students from 2010 onwards.

“The Department is proud of the past 50 years’ training of students for agriculture in the fields of research, governance, banking and the agri-business environment and we have launched the bursary programme in order to position the University closer to agri-businesses,” said Prof. Johan Willemse, Departmental Chairperson of the Department of Agricultural Economics at the UFS.

The agri-businesses, who will act as sponsors, also benefit from the project, because they are afforded the opportunity to identify promising Agricultural Economics students as potential employees and to expose them to the activities of the businesses by means of holiday work. Upon completion of his/her studies, the student will already be fairly familiar with the circumstances of the specific agri-business and loyalty towards the business will already have been established.

Students who major in Agricultural Economics may apply for the bursary programme.

Agri-businesses that have already agreed to act as sponsors are Omnia Fertilizer, Pioneer Foods Pty, Suid-Wes Koöperasie Beperk, Corporate Guarantee, GWK Beperk (Griekwaland-Wes Koöperasie), VKB (Vrystaat Koöperasie Beperk), the National Woolgrowers Association and NWK Beperk (Noord-Wes Koöperasie).

More information can be obtained by phoning Ms Marie Engelbrecht on 051 401 9054.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
1 December 2009

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