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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

US ambassador impressed by the UFS class of 2010
2010-01-19

 Mr Donald Gips

 “Students should learn to look beyond themselves to break up the barriers that keep them apart as human beings.”

This was the message of the USA ambassador to South Africa, Mr Donald Gips (pictured), to the first-year students who had enrolled at the university for the first time, during the grand opening of the Get Success@UFS Week at the University of the Free State (UFS) in Bloemfontein.

“Take the advantage of the opportunities you have here to grow outside yourselves, to prove the value of diversity and make this university a place where you will grow as an individual; and also contribute back to the community,” he said.

He said the UFS was a beautiful campus undertaking an incredible mission to change the face of South Africa.

“It is incredible and exciting to listen to the energy and to see the enthusiasm of all the students here to make this one of the best universities in the country and setting an example to the world,” he said.

On transformation at higher education institutions, Ambassador Gips said that, just like in the USA, transformation was incredibly difficult.

“It is an ongoing project that everyone has to keep working towards,” he said. “But I am quite convinced that being here today and watching the students and professors tackle this challenge, this university will succeed.”

Addressing the new students, the Rector and Vice-Chancellor of the UFS, Prof. Jonathan Jansen, quoted from one of the famous speeches by the great Martin Luther King Jr. and asked the question: “What is or can be the content of your character?”

He implored the students to judge fellow students by the content of their character and not by the colour of their skins.
“If we succeed with you, our country will succeed. If we succeed with you, our university will succeed,” he said

Prof. Jansen said it was the first time in the history of the UFS that students were integrated as human beings.

“This is the most integrated group of students the UFS has ever had,” he said.
He appealed to them to live their dreams, learn to embrace others, study seriously, make a difference; and guide their leaders.

The purpose of the Get Success@UFS Week is to acquaint the first-year students with the UFS and the academic opportunities that are available to them. The aim is to:
help students succeed academically;
help students to adjust to and get involved in the university environment;
assist parents and other family members in understanding the complexity, demands and services in the University environment; and
provide an opportunity to learn more about incoming students through formal and informal means.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
19 January 2010
 

 

 

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