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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Curtains fall on Darwin lecture series
2010-02-03

The University of the Free State (UFS), in collaboration with the Central University of Technology and the National Museum in Bloemfontein, will host the final lecture of the Charles Darwin lecture series entitled "The story of life and survival" as part of the 200-years celebration of Charles Darwin’s birthday on Thursday, 11 February 2010.

The lecture titled Trends in evolution and their bearing on the future of humankind will be presented by Prof. Bruce Rubidge and Prof. Terence McCarthy from the University of the Witwatersrand and co-authors of the book The Story of Earth and Life.

Last year, when the year-long lecture series started, several lectures were presented by academics from various departments at the UFS.
Prof. Marian Tredoux and Mr Johan Loock from the Department of Geology presented lectures on The origin of our solar system and The geological evolution of our planet: the first billion years, respectively.

"Transitions and extinctions" was the topic of another lecture presented by Dr Jennifer Botha-Brink, a paleontologist at the National Museum and affiliated to the Department of Zoology and Entomology at the UFS. She discussed the causes of mass extinctions and their effects on the world's organisms.

The Department of Genetics also made their contribution to this lecture series in the form of two lectures on the genetic foundation of evolution presented by the Head of the Department, Prof. Johan Spies and Prof. Paul Grobler, an Associate Professor in the Department.

Next followed lectures on the evolution of the information and communication technology that were presented by the Departments of Communication Science, Chemistry, Physics, and Computer Science and Informatics, which focused on communication in a manufacturing environment, the knowledge explosion and the broadband universe.

This final lecture of the series will be presented in the CR Swart Auditorium on the UFS Main Campus at 18:00. Limited seats are available and bookings can be made by contacting Ms Isabel Human at humanci@ufs.ac.za or 051 401 2427 before or on Monday, 8 February 2010.

Media Release:
Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
2 February 2010

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