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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

King Letsie III wishes Moshoeshoe project every success

2004-10-14

King Letsie III of Lesotho attaches great importance to the Moshoeshoe project of the University of the Free State (UFS) and wishes it every success.

This was the message of King Letsie III to the audience that attended the première of the documentary on King Moshoeshoe, the founder of the Basotho nation, at the UFS last night ( Wednesday 13 October 2004).

The message was read on his behalf by Lesotho’s Minister of Communications, Science and Technology, Dr Mamphono Khaketla.

Dr Khaketla said that through this important initiative the UFS is sending an important message that the current and future leadership can learn useful lessons from past great leaders such as King Moshoeshoe.

She said the screening of the documentary on King Moshoeshoe was a joyous occasion where the leadership attributes of a great Basotho King, who lived more than two hundred years ago, have been captured on film.

“The initiative which has brought us together, demonstrates the importance which the University of the Free State attaches to leadership, particularly in our southern African region,” she said.

Dignitaries in the audience included the Lesotho Minister for Communications, Science and Technology, Dr Mamphono Khaketla, Queen Mopeli, the MEC for Education, Ouma Tsopo, the MEC for Safety and Liaison, Tate Makgoe, the Director General of the Free State, Dr Khotso de Wee, the Senior Private Secretary to King Letsie III, Mr Mabotse Lerotholi, the Vice-chancellor of the National University of Lesotho, Dr Mothibe, Acting Principal Secretary in the Ministry of Tourism, Environment and Culture, Mr Jobo Molapo, Chairman of the Council of the University of the Free State, Judge Faan Hancke, and Rector and Vice-chancellor of the University of the Free State, Prof. Frederick Fourie.

The documentary on the life and legacy of King Moshoeshoe was commissioned by the UFS as part of its Centenary year. It was produced by journalist Max du Preez and it will be screened on SABC 2 on Thursday 4 November 2004.

Info here

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