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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UFS teams up with Kagiso Trust
2010-08-11

Prof. Jonathan Jansen (Rector and Vice-chancellor of the UFS) and Mr Khotso Schoeman (Chief Executive Officer of the Kagiso Trust).

Photo: Gerhard Louw

The University of the Free State (UFS) has signed an agreement with Kagiso Trust to host a series of memorial lectures and discussions commemorating the life of clerical activist Beyers Naudé. Naudé strove against his pro-Nationalist Party upbringing to help the anti-apartheid struggle. He was pivotal in starting dialogue, in South Africa and abroad, concerning apartheid. It is because of his willingness to discuss issues in open dialogue that Kagiso Trust decided to honour him.

These lectures aim to involve students and staff from all the UFS campuses, as well as the Free State community in general, to talk critically about societal issues and challenges, while celebrating the life of Beyers Naudé.

The lectures will continue at the UFS for three years and a different theme related to the main idea will be chosen each year. Each theme will have subthemes guiding discussions among students and staff on the three campuses of the UFS. The theme for this year’s lecture is “Crafting a legacy”.

The launch of the memorial lecture series at the UFS will be on the Main Campus on Monday, 13 September 2010. In 2011 the activities will move to the Qwaqwa Campus of the university.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
11 August 2010
 

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