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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsies ready for national "sêr" competition
2010-09-02

The Veritas men show their talent during our campus’s recent sêr competition.
Photo: Provided

A group of talented Kovsies, each with a smile, are busy packing their cases. After winning our annual “sêr” competition, the “sêr” groups of the Sonnedou and Veritas Residences are getting ready to represent the University of the Free State (UFS) at the National “Sêr” Competition, which is taking place at Stellenbosch University (US) this year.

After months of intensive rehearsals, tension and excitement, the two city hostels are getting ready to compete against other South African universities for the trophies for the best women’s and men’s “sêr” group.

This competition, which is taking place on 4 September, is a major event on the cultural calendar. Although our representatives are from city residences, they have worked as hard, if not harder, than the resident students.

Sonnedou also participated last year, when the competition took place at the University of Johannesburg (UJ). The group then came second and they are ready to bring home the first prize this year. Their repertoire include, amongst others, “Nkosi Sikeleli i'Afrika” and “Kinders van die Wind” by Koos du Plessis.

According to Herman Naudé, head student of Veritas and second tenor in the “sêr” group, the group is very excited about their participation in the competition. With songs like “Lief vir alles hier” by André Schwarts and “Sweet child O’ mine” by the group Guns ‘n Roses, they plan to fulfil the expectations of their fans and the adjudicators. “I really think we have a good chance to win this year,” says Herman. –Lize du Plessis

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