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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Record broken at UFS auction
2010-09-06

 Prof. Niel Heideman (Acting Dean: Faculty of Natural and Agricultural Sciences, UFS) and Ntembeko Isaac Manyashe from BKB with the bull that was sold for R135 000.
Photo: Lize du Plessis

A provincial record was recently broken when a remarkable R135 000 was paid for a Sussex bull at the weekly auction of the Lengau Agricultural Development Centre at the University of the Free State (UFS). The bull, called Platdrif Dunlop, was bought by Mr Adri Basson from Vendetta Ranch in Windhoek.

The Sussex breed is one of the oldest breeds in the world. Platdrif Dunlop’s previous owner, Mr Nollie Stofberg from Worcester, has raised the bull since its birth approximately three years ago, after the animal’s potential as a stud bull became clear. Mr Basson also bought some heifers at the auction and they travelled with Platdrif Dunlop to Vendetta Ranch last week.

The weekly auction at the Lengau Agricultural Development Centre is held in collaboration with BKB Louwid. According to Dr Leán van der Westhuizen, Head of the Lengau Agricultural Development Centre, the weekly auctions attract a lot of interest amongst the Bloemfontein agricultural community and anybody is welcome to attend it.

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