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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

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Prof. Jansen welcomes students in Leadership Programme back on campus
2010-10-29

Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS, with Lebohang Molefe, Thabiso Nkohli, Kgotso Maya and Samkelisiwe Zulu.

The Rector and Vice-Chancellor of the University of the Free State (UFS), Prof. Jonathan Jansen, was pleasantly surprised by what the first-year students who went to the United States on a Student Leadership Programme told him on their return.

“I am so happy that these students’ views on life in general have changed for the better in such a short period of time. This trip to the USA has certainly made a big impact on their lives. I sincerely hope that they will use the opportunities offered by the UFS to study even further,” said Prof. Jansen during his recent visit to the Qwaqwa Campus where he met with students who went on a two-week US tour earlier this month.

“The trip to various universities, like the New York University, the Cleveland State University, the Mount Holyoke College, the Cornell University, amongst others, made us to be proud South Africans. We were encouraged by the patriotic spirit displayed by American students and we are confident that UFS students, black and white, can start spreading that to the entire country,” said Kgotso Maya, a BA student majoring in Sociology.

The five students were part of the leadership programme exclusively designed for first-year students.

 

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