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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UFS receives an award from the World Universities Forum

2011-01-11

The University of the Free State (UFS) has received the World Universities Forum (WUF) Award for Best Practice in Higher Education during 2010.

The Best Practice Award recognises the most significant practices of the year around the world. The UFS’s implementation of a number of interlocking innovations to transform the institution is recognised with the award.

These innovations include:

campus-wide racial integration among students;
the reinvigoration of the academic culture;
the nurturing of the most promising young scholars by means of the Vice-Chancellor's Prestige Young Scholars Programme;
sending 71 first-year students to top American universities to assist with their development into non-racial campus leaders;
the revision of the undergraduate curriculum to promote a cross-disciplinary approach to key societal problems;
raising the entry requirements;
the facilitation of open access to campus leadership through sessions with the Vice-Chancellor and Rector, Prof. Jonathan Jansen – providing opportunities for public discussion between senior leadership, staff and students;
the UFS also extended this spirit of dialogue internationally through the inauguration of its International Advisory Council consisting of key thinkers and practitioners;
the identification of 20 of the most dysfunctional high schools in the Free State Province and the building of relationships with those schools. This university-school partnership is based on a strict contract of reciprocal commitments to increase the chances of black children attending university. The WUF applauded this as the most innovative step.

“We at the UFS are humbled, but encouraged by the recognition of academic excellence and institutional transformation that comes with this prestigious international award,” said Prof. Jansen.

The WUF said in a statement that these innovations demonstrate the profound impact higher education practices can have when they are well conceived and implemented. “We applaud these innovations and the ways in which they promote racial harmony, student success and overall academic vitality,” the statement reads.

The Best Practice Award will be announced formally at this year’s World Universities Forum, which will be held at the Hong Kong Institute of Education from 14-16 January 2011.

A message of appreciation from Prof. Jansen will be read by Prof. Fazal Rizvi, Programme Convenor of the WUF 2011 during the award ceremony.

Media Release
10 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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