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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

First Beyers Naudé lecture held at UFS' Qwaqwa Campus

2011-03-15

Prof. Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), delivered the first lecture to celebrate Dr Beyers Naudé’s life and legacy in a series of public lectures at the UFS’ Qwaqwa Campus.

In his address, Prof. Jansen warned that South Africa cannot afford a genocide of which the seeds are sown by those who continue to use racist and derogatory terms against their fellow citizens.

“The present debate in the media that was started by Jimmy Manyi’s comments and subsequently followed by the column by Kuli Roberts in the Sunday World about what they called ‘coloureds’ in the Western Cape, is not a ‘coloured’ debate. It is a South African debate and the silence from certain quarters of our society is disturbing,” said Prof. Jansen.

He pointed out that all countries that had previously experienced genocide had started in the same way when “those who were in power chose to keep quiet when wrong and dangerous statements were being uttered”.

“This country needs courageous citizens and leaders like ‘Oom Bey’ who sacrificed all the privileges and opportunities of being an Afrikaner in apartheid South Africa. He courageously stood up against his own people by declaring apartheid as evil and un-Christian. That’s the consciousness that all Kovsie students and the entire community must strive for.

We want Kovsie graduates who are also graduates of life. We want Kovsie graduates who will have the conscience to question wrong-doing, irrespective of who did it, and irrespective of where wrong-doing is being done. That’s the Kovsies we will all be proud of,” Prof. Jansen concluded.

The lecture was preceded by a student debate on the theme and was the first of the four in the 8^th annual Beyers Naudé Memorial Lecture Series themed Conscience and courage in the struggle for justice. The second lecture will be presented by Prof. Kwandile Kondlo, who heads the UFS’ Centre for African Studies, on 28 April 2011, and the main event is scheduled for 9 September 2011.

Media Release
14 March 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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