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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsie first-year wears green and gold for softball

2011-03-28

Jeneva Knell
Photo: Nangamso Koza

Jeneva Knell, a first-year residing in Madelief Residence on our Main Campus, has not only made her parents and community proud, but the university too – her second home, as she calls it. Jeneva has made history at the UFS by being the first student to receive national colours for softball. She joins a very long list of Kovsies who have made us very proud by earning green and gold.

This petite 18-year-old hailing from Kempton Park was tasked with a difficult choice last year as she filed her application forms to universities. She chose Kovsies, even though she was aware that it did not cater for softball players, something she is working hard at ensuring it change. “Sacrificing what I loved most was worth it. I wanted to be part of the changes at the UFS,” Knell says.

Her softball career started in Grade 6. Jeneva now proudly boasts the Benoni Rays Club’s colours, the club that produced the star she is today. “My coaches played a major role in turning me into a sports personality. A lot of hard work, sacrifices, dedication and team work are crucial for one to achieve those colours,” she responded.

“This is the greatest achievement I have ever attained. I feel very blessed. Without my mother’s love and support I would have never achieved this,” she said.

With the upcoming Junior Women’s World Championship in Cape Town, Jeneva is working hard at excelling and making the university proud.

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