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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Breakfast in aid of hungry students
2011-06-01

Our university again proved that it cares for the welbeing of its students when a sum of money was presented to the No Student Hungry Project during a breakfast function.

The Centre for Health and Wellness at the UFS organised the event, not only to introduce the scheme to staff and individuals and thank those concerned for their contributions, but also to present the project organisers with a donation of R50 000. Mrs Grace Jansen, wife of Prof. Jonathan Jansen, Vice-Chancellor and Rector and Dr Carin Buys, wife of Mr Rudi Buys, Student Dean, started the project this year after a study found that 20% of students at the UFS have to study on an empty stomach and that this often leads to students leaving the UFS prematurely.

Ms Tanja Malherbe, mistress of ceremonies, said that the project is blessed because it developed from the founder members’ love for the students. The project currently provides 6 000 deserving students with a meal per day.

Prof. Jansen said that although the university encourage academic success, the UFS is also ready to show its mettle on a humanitarian level. “We don’t want students to only study together, but also to eat together.” He added that food can promote a feeling of fellowship, gives comfort and is also a symbol for caring. “It is bad to be hungry, no matter what the colour of your skin. Especially when other people have food and you don’t.”He concluded by saying that we are blessed by giving to other people, and by giving, we also receive.

Ms Tarryn Nell, also from the centre, supported him by comparing caring to candlelight. “It drives the darkness away, involves compassion and gives direction. When two people can get things to change, the rest will follow.” She encouraged the audience to share their warmth, time, knowledge and resources with other people.

During the event, a picture summary also referred to two recent projects the centre hosted. The first was a free medical screening test for staff members and the second a temporary remembrance rose garden, representing the five main causes of deaths in the country. These causes are HIV, ischemic heart disease, stroke, tuberculosis and interpersonal violence.

The proceeds from Prof. Jansen’s book “We need to talk,” will be donated to the project. Persons wishing to make a contribution, can make a payment to the following account: ABSA 157085 0071, reference number 146 674 604, account number 0198, branch code 632 005. Deposit slips can be sent to pelserr@ufs.ac.za. 

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