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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Ms Oprah Winfrey receives an honorary doctorate from the UFS
2011-06-24

 

Dr Oprah Winfrey after receiving her honorary doctorate degree.
Photo: Rian Horn 

Our university awarded an honorary doctorate in Education to global media leader and philanthropist Ms Oprah Winfrey on Friday 24 June 2011.

The honorary doctorate is in recognition of Ms Winfrey’s unparalleled dedication to improving the lives and futures of so many by improving education and ensuring that it is accessible to all. Through her award-winning show, The Oprah Winfrey Show (which concluded this year after 25 years of entertainment and service) and the various charity organisations she has established, Ms Winfrey harnessed the power of her iconic stature in the struggle to eradicate poverty and make education accessible to all.

The Callie Human Centre on our Bloemfontein Campus, where the award ceremony took place, was packed with an excited audience consisting of students, staff, members of the public and special guests. After receiving her honorary doctorate, Ms Winfrey addressed the audience and gave students the opportunity to ask her questions. During the ceremony, entertainment was provided by acclaimed musicians such as the internationally lauded award-winning singer Sibongile Khumalo, the Botshabelo String Orchestra, the Bloemfontein Children’s Choir and the choir of the Bartimea School for the Deaf and Blind.

Tickets for this event – attended by 4 500 people – were sold out within hours, confirming the respect and support South Africans have for Ms Winfrey’s work in Africa and internationally. While at our university, Ms Winfrey also visited our International Institution for Studies in Race, Reconciliation and Social Justice. The awarding of Ms Winfrey's well-deserved honorary doctorate is another milestone in our university's proud history.

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