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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

US professor makes the case for public scholarship
2011-08-17

 
The Eatman family from the left: Jasmin Eatman, Prof. Timothy Eatman and Mrs. Lorraine Eatman

The university of the 21st century should not be an ivory tower; rather it should work with communities to co-create things of public value. This was one of the observations made by visiting US Prof. Timothy Eatman. He delivered a public lecture on the topic Public Scholarship and the democratisation of knowledge in the engaged university at the University of the Free State (UFS) on Monday, 15 August 2011. Prof. Eatman challenged people at the lecture to think about richer ways of thinking about engaged public scholarship and said they need to prepare for a new citizenry of academia.

Prof. Eatman, an assistant professor of Higher Education at Syracuse University in the United States, said that knowledge was revealed in diverse ways and advised institutions of higher education to demonstrate an increasing sensitivity to issues of relevance to public good. Prof. Eatman said the present era calls for the development of a more sophisticated understanding of knowledge creation.

Prof. Eatman, who is visiting our country for the first time, brought along his mother, Lorraine, and daughter, Jasmin, who performed a contemporary dance during the event. The family had been in Bloemfontein for the past week or so and Eatman expressed his gratitude to staff and people of Bloemfontein, saying he can deliver personal testimony to the beauty of the Free State.
 

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