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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Lunch-time lecture on the subject of contested memories
2011-08-23

 

Guests at the lecture from the left: Dr. Sheila Aronstam, a former UFS Council member; Dr. Eva Hoffman and Henya Bryer a survivor of the Holocaust
Photo: Amanda Tongha

Acclaimed Polish author and academic Dr Eva Hoffman visited the University of the Free State’s (UFS) Bloemfontein Campus on 16 Augustus 2010 to deliver a lunch-time lecture on the subject of contested memories.

Speaking about the after-effects of unjust violence on second-generation Holocaust survivors, Dr Hoffman drew some parallels between the history of Eastern Europe and that of South Africa, stating that with some categories of conflict and prejudice the context in this region of the world might not be too remote. Dr Hoffman, born to Jewish parents who survived the Holocaust, told the audience that in most instances the past was still alive in the present.
 
Talking about traumatic memories, Dr Hoffman revisited her family’s suffering during the Holocaust and stated that the second generation lives with the paradoxes of indirect knowledge. According to her there has to be acknowledgment of the injustice to put the conflict and tension inherited from a repressed history truly to rest. Referring to the work of the Truth and Reconciliation Commission (TRC), she said wrongs could not be forgiven until they were admitted. 
 
Dr Hoffman, who is the author of books such as Lost in Translation: life in a new language and Stetl: the life and death of a small town and the world of Polish Jews, praised the university for being on the forefront of social issues in democratic South Africa.

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