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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Beyers Naudé challenge still stands – Dr Allan Boesak

2011-09-14

Dineo Babili, a first-year Foundation-phase Education student, reading out her winning essay during the final Beyers Naudé Memorial Lecture held last Friday. Dineo and Siphesihle Mavundla (poetry) both won R3 000,00 each from Kagiso Trust.
Photo: Thabo Kessah

The eighth Annual Beyers Naudé Memorial Lecture Series reached its climax with the third and last lecture being presented by Dr Allan Boesak at our Qwaqwa Campus on Friday, 9 September 2011. The first two lectures were presented by our Vice-Chancellor and Rector, Prof. Jonathan Jansen, and Prof. Kwandiwe Kondlo who heads our Centre for Africa Studies, respectively.

In his address, Dr Boesak posed hard-hitting questions, such as ‘'What kind of society do we want to be? At what price are we willing to sell the noble history of the struggle, the ideals and hopes of our people, the meaning of the freedom we sacrificed for?'’ He spoke fondly of his former friend and colleague who had appealed to the government of the day in 1973 to understand that the future security of our country did not lie with a consensus of white opinion, but rather ‘'a consensus of white and black opinion'’.

Dr Boesak said that Oom Bey had asked white people ‘to speak and act before it was too late’ and that he appealed to black people to prepare for the day on which they would be truly free.

‘'That was his hope. When he died, democracy had come, but this hope had not been realised and today we are in serious danger of losing it altogether. We have the matchless Freedom Charter; we have a most progressive Constitution; we have an impressive body of laws and we have enviable policy positions. However, the challenge from Beyers Naudé still stands and it comes to a new generation: it is time to transform words into deeds. The time for pious talk is over,'’ said Dr Boesak.

The lecture was well received by students and staff, as well as leaders and representatives from various sectors in the community. Learners and educators from a number of schools in the region also attended. Next year’s series will be hosted on the South Campus in Bloemfontein.

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