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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Professor suggests San place-name book

2011-09-28

At the inaugural lecture of Prof. Raper were, from left to right: Dr Choice Makhetha, Vice-Rector: External Relations (actg); Prof. Theo du Plessis, head of our Department of Language Management and Language Practice; Prof. Raper; and Prof. Lucius Botes, Dean of our Faculty of Humanities.
Photo: Stephen Collett

Prof. Peter Raper, Honorary Professor: Linguistics, in the Department of Language Management and Language Practice at our university, delivered his inaugural lecture on Tuesday, 27 September 2011. Prof. Raper focused on the topic of “Interpretations and translations of Bushman (San) place names” and he recommended the establishment of a chair for Khoikhoi and Bushman name studies at the UFS. Prof. Raper said that, until about 2 000 years ago, the Bushmen and their ancestors were the only inhabitants of southern Africa and that, presumably, all place names in the region were of Bushman origin. Prof. Raper also suggested the publication of a dictionary of Bushman place names which will contribute to restoring and preserving Bushman toponymic, linguistic and cultural heritage.

In his inaugural lecture, Prof. Raper distinguished between the terms Bushman and San. He said “the term Bushman was for a long time considered an insult and San was preferred. Recently, Bushman became preferable and San is considered an insult”.

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