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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Golden Key Chapter of the UFS walks away with gold status

2011-10-13

This generation has to find a mission, something they can be as passionate about as their predecessors of the 1970s were. A greater nation has just risen. At the 2011 South African Golden Key Summit, were from left: Mr Ruddy Banyini, outgoing President: UFS Chapter; Mr Puso Thahane, President: Wits Chapter, and Mr Katleho Mohono, Vice-President (Internal): Wits Chapter.
Photo: Leonie Bolleurs

Our university earned gold status as one of the top chapters in the country. This was one of four awards won by the UFS at the 2011 South African Golden Key Summit held at the Bloemfontein Campus from 6-8 October 2011.

Mr Ruddy Banyini, outgoing Golden Key president (UFS) and the president of the Wits Chapter jointly received the Regional Student Leader of the Year award. The UFS Chapter also took third place for Best Community Service as well as for Best Campus Awareness Initiative. This follows hot on the heels of the chapter winning the Golden Key International Chapter Service Award for the second consecutive year in May 2011.

The summit also yielded some new challenges for all chapters. Mr Banyini and his counterparts from the University of Witwatersrand are on a mission to cultivate a nation of thinkers. This follows the successful hosting of a Thinkers Symposium by the Wits Chapter to determine the contribution thinkers could make towards shaping a better society. “This initiative will see all students on campus mobilised and actively participating,” Mr Banyini said. “Thoughts without action are just thoughts. We are all aware of social ills in our country, yet only a few come forth with a solution,” stated Mr Katleho Mohono (Wits).

The involvement of Golden Key members in helping to create solutions for national problems has triggered a series of think-tank symposiums organised by various chapters. The result has been an exponential growth in the numbers of those collectively involved in the on-line National Planning Commission’s consultative forum. “The impact of mobilising the best current academic achievers in Higher Education opens up exciting new possibilities through constructive student engagement with society’s issues,” Dr Derek Swemmer, Registrar at the UFS,” said.

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