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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Life style for resilience
2009-02-02

Wellness presentation: Life style for resilience

The Wellness Committee invites you to attend the Life style for resilience programme from 2 to 5 February 2009.

Yesterday is history, embrace today! Choose life!

Presented on Monday, 2 February 2009 from 13:00 to 13:45 in the UVpersu Tearoom. The presenter is Dr Pieré Nel, a psychologist from Bloemfontein. The presentation will take place in English. The outcomes of the programme are: Encouragement to let go of the disappointments and hurts of 2008, to look at yourself in a fresh way, to believe in yourself and to act.

The importance of a healthy lifestyle for physical energy
Presented on Tuesday, 3 February 2009 from 13:00 to 13:45 in the UVpersu Tearoom. The presenter is Dr Sorita Viljoen, a medical doctor. The presentation will be in Afrikaans. The outcomes of the programme are: Health issues that are important for a healthy lifestyle, elements that influence energy balance and factors that influence fullness.

Eat healthier; put a spring back into your step!
Presented on Wednesday 4 February 2009 from 13:00 to 13:45 in the UVpersu Tearoom. The presenter is Ms Elmine du Toit, a dietician. The presentation will be in English. The outcomes of the programme are: Putting dietary guidelines for healthy eating into practice when shopping for groceries and making healthier food choices for every meal.

The resilience in bodily activity
Presented on Thursday, 5 February 2009 from 13:00 to 13:45 in the UVpersu Tearoom. The presenter is Ms Berna de Kock, biokineticist. The presentation will be in Afrikaans. The outcomes of the programme are: How physical activity enhances resilience and practical tips to be more active.

  • Please confirm your attendance with Ms Arina Otto before or on 29 January 2009 at x3325 or gesal@ufs.ac.za .
     

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