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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Critical conversations for an intellectually vibrant campus

2012-02-13

Prof. Helene Strauss lead a discussion of Khalo Matabane’s film, Conversations on a Sunday Afternoon.
Photo: Amanda Tongha

Our Bloemfontein Campus is set to become intellectually alive this year with a series of critical conversations hosted by our International Institute for Studies in Race, Reconciliation and Social Justice. The series of conversations promise an impressive line-up of prominent South Africans, amongst them Public Protector Thuli Madonsela and Nobel Literature winner Nadine Gordimer.

The first conversation for this year was hosted on 7 and 8 February 2012 with a screening and discussion of Khalo Matabane’s film, Conversations on a Sunday Afternoon. The discussion, led by Prof. Helene Strauss from our Department of English, looked at the ethics of conversing across cultural and other divides.

Speaking at the discussion Prof. André Keet, Director of our International Institute for Studies in Race, Reconciliation and Social Justice, said it bodes well for the university that it will listen to and view amazing intellectual work. He said, "The critical conversations directly speak to the human and academic project of the university."

The next critical conversation will be hosted on 21 February 2012 and will look at the politics of reconciliation.

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