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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

‘We need a story that will excite us all’
2012-03-09

 

Attending the conversation were, from the left: Willemien Marais, Lecturer in the Department of Communication Science; Zubeida Jaffer; and Prof. Andre Keet, Director of the International Institute for Studies in Race, Reconciliation and Social Justice.
Photo: Amanda Tongha
9 March 2012


“From the stories of Afrikaner Nationalism and Black Consciousness to the stories of our Constitution and the 1995 Rugby World Cup… But now what do we have?”

This was the question posed by Zubeida Jaffer, recently appointed as the university's Writer-in-Residence. Do we need a new national narrative? was the issue addressed by Ms Jaffer in a talk presented as part of the Critical Conversations series hosted by the university’s International Institute for Studies in Race, Reconciliation and Social Justice. Ms Jaffer is an award-winning journalist and author of, amongst others, Love in a time of treason and Our Generation.

“We can’t change the past and we can’t keep on focusing on separate narratives; we need to find a story, a new national narrative with elements that could excite all of us,” she told an audience consisting of academics and students. She also referred to the changes that took place at the university. “I’m fascinated by what is happening here. It’s mind-boggling to see the changes.” Based on the UFS’ drive to find common ground, Ms Jaffer told the audience that research at universities could and should direct this search for a common South African story. 

In reference to her own experiences as a community activist and journalist during apartheid, she urged students to become active citizens. “In my time students were the leaders; they gave direction to the national debate.” 
 

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