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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Global exercise initiative launched on Bloemfontein Campus

2012-03-14

Healthier and fitter Kovsies
Photo: Anja Aucamp
13 March 2012

Staff and students are getting ready to sweat this week with the launch of the worldwide Exercise is Medicine Programme on the Bloemfontein Campus on 14 and 15 March 2012.

The programme will be introduced for the first time in Africa and our university is the only African university that forms part of the launch.

Exercise is Medicine is an initiative which encourages health care providers to include exercise when designing treatment plans for patients. The programme designed by the American College of Sports Medicine and it has a presence in countries such as Australia, Italy, China and Brazil.

As part of the programme launch, staff and students will attend presentations by prominent health practitioners and participate in a range of fitness activities such as Taebo and Zumba. The Wellness Division of the Centre for Health and Wellness has more activities planned for the rest of the year to keep Kovsies healthy. This will include a cycling event and netball, volleyball and soccer games.

Dr Louis Holtzhausen, Head of the Division Sport and Exercise Medicine, says that it has been proved unequivocally that regular exercise is good for people's health.

"It is clear that regular exercise should not only be promoted by the medical profession, but that physical activity should be monitored and recorded by doctors as a major modifiable risk factor for morbidity and mortality."

Dr Holtzhausen says one of the goals of the Exercise is Medicine Programme is that physical activity becomes a vital sign to be recorded, with doctors routinely discussing it with their individual patients.

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