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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Social entrepreneurship important to eradicate poverty
2012-03-30

 

Here are Rhoda Kadalie and Mark Lotter at the Business School
Photo: Stephen Collett
30 March 2012

Renowned South African human activist and popular columnist Rhoda Kadalie recently visited the Business School to lecture on social entrepreneurship.

Ms Kadalie has been the Executive Director of Impumelelo since 1999. This organisation rewards innovative government and civil society initiatives that improve social service delivery in the eradication of poverty in South Africa.

She was accompanied by Mr Mark Lotter, Fundraiser and Marketing Manager of Impumelelo. Mr Lotter did a presentation on ground-breaking achievements using best-practice South African case studies, e.g. the Mariannhill Landfill Conservancy, Phelophepa Health Train and mothers2mothers.

They elaborated on the principles underlying the work and contributions of Impumelelo to the future well-being of the nation. It was clear from the lecture and the discussions that followed by MBAs, under- and postgraduate students from different faculties, as well as members of the university community, that the debate on social entrepreneurship is highly relevant, much needed and very important.

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