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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Student one of ten Google Young Minds
2012-04-23

 

Sibusiso Tshabalala is making strides as an international young leader.
23 April 2012

Third-year B.Com Law student, Sibusiso Tshabalala from our university, is one of ten of Google’s Young Minds for 2012. He made it to the top thirty from a pool of 1 700 applicants at the beginning of April 2012.

“The standard of other competitors and the panel of judges were extremely high. I was excited to receive the news that I had made it,” he says.

Annually, Google searches for ten students internationally who demonstrate strong leadership capabilities. This once-in-a-lifetime opportunity is given to students who also have an entrepreneurial drive and a commitment to social activism. Sibusiso was selected for his involvement in renovating libraries and training budding public speakers. His projects also involve encouraging literacy and critical thinking in poor areas in the Free State by establishing reading clubs.

Sibusiso will be attending the Google Zeitgeist in London from 20 to 22 May 2012.

At the conference, he will have the opportunity to meet some of the world’s greatest minds. Over 400 influential business leaders and visionaries from around the world will be hosted. Speakers include Prof. Stephen Hawking, former Lucasian Professor of Mathematics: University of Cambridge; Sir Richard Branson, Virgin Group; Eric Schmidt, Chairman: Google; Larry Page, CEO: Google; Angela Ahrendts, CEO: Burberry, and international musician will.i.am.

The ten winners will also take part in a series of ‘master classes’ with the aim of mentoring them to help further their future projects.

His achievements include the 2010 winner of the National SAGE Competition (Students for the Advancement of Global Entrepreneurship). He represented South Africa in Brazil that same year and was also National Winner of the Best Speaker Award at the 2011 South African National Universities Debating Championships. He was ranked as one of the top ten debaters in Africa at the Pan African Universities Debating Championships held in Bulawayo, Zimbabwe in 2011. Sibusiso recently chaired the committee that organised the first university based CANSA Relay for Life Event in South Africa. This took place at the UFS in February 2012.

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