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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Prof. Jansen meets the community
2012-05-16

 

Prof. Jansen listens attentively to Mr Teboho Moloi, who represented the Harrismith Business Forum at the community meeting where the UFS vision was shared.
Photo: Thabo Kessah

16 May 2012

We are very proud of our academic achievements, but without the human element, these achievements are not worth anything. This is according to Prof. Jonathan Jansen, Vice-Chancellor and Rector, who attended a meeting with the Thabo Mofutsanyana community in the Eastern Free State.

Prof. Jansen made the community aware that the university has two very important and interlinked projects – the academic and human projects.

“Our university has ambitions to produce the best scholars in various fields, but this cannot be done if we neglect the human aspect of doing things in the right way. We want to produce academic giants as much as we want to produce graduates of life,” said Prof. Jansen to an audience that included representatives from the traditional councils, business, religious and farming communities as well as the Maluti-A-Phofung and Dihlabeng Local Municipalities.

Prof. Jansen said that the memorandum of understanding that the university signed with the Dihlabeng Local Municipality in 2010 was already yielding positive results.

“There has been an enormous improvement in the matric results of the Dihlabeng schools that are part of our efforts to contribute towards building a brighter future for our children. We want to thank the municipality and the Honourable Mayor Tjhetane Mofokeng for being part of this partnership,” added Prof. Jansen.
 
“We are grateful that the university is considerate of its stakeholders in developing this Maluti-A-Phofung area. I am also aware that this institution has contributed towards the building of a crèche in the Mabolela village in Qwaqwa and for this we are very happy,” said Ms Linah Mnisi from Motlotlwane Projects and Consultants.
 

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