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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Making a difference is the most important thing for Gary Kirsten

2012-05-16

Gary Kirsten
16 May 2012

“Can I make a difference in someone’s life?” This was the central driving force for Gary Kirsten, head coach of the 2011 World Cup winning Indian cricket team. He currently coaches the Proteas.

Gary was the first guest speaker at a new series of lectures at our Business School. Challenges and solutions in management will be highlighted in the series. In his lecture, Gary was interviewed by Prof. Johann Coetzee, Extraordinary Professor at the Business School. The audience got a glimpse of the person often seen on television screens and they travelled with him from his childhood days at the Newlands Cricket Ground to his days in New Delhi as head coach of the Indian team.

His challenge in India was to develop a new culture in a team with very valuable and expensive brands. His light-bulb moment occurred on a team-building visit to Australia. His question to the team was what he could do for them and what they would expect from him. The turning point was Sachin Tendulkar’s answer: I would like you to be my friend. Tendulkar’s wife’s comment on the winning night was the proof of his success. She said: “The last three years were the happiest in my husband’s life.”

Gary said it was an incredible privilege to make a difference in people’s lives. “I wake up asking myself where I can make a difference in someone’s life. You must create an environment for people to enjoy the game, challenge one another and thrive.”

He is confident that the Protea team has the potential to be a great cricket team. He said the upcoming England tour is a test. “This tour will test us to be the top team in the following years. I would like to set them up for the best chance to win.”

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