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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsies takes the lead with free bus service
2012-05-29

Prospective Kovsie students from Namibia and parts of the Southern Cape will be able to make use of a free bus service to and from the Bloemfontein Campus of the University of the Free State (UFS).

New first-year students from these areas will be able to travel to the Bloemfontein Campus at no cost. The bus service to and from the UFS will also be available during the April and June holidays.

The bus to Namibia will stop at Kimberley, Upington, Keetmanshoop, Mariental and Windhoek. Parts of the Southern Cape that form part of the service include Colesberg, Beaufort-Wes, Oudtshoorn, Mosselbaai, George and Knysna.

Mr Gerhard van Rhyn, Deputy Director: Marketing at the UFS, says a growing need for a transport service to and from Namibia and the Southern Cape led to the introduction of the free bus service.

“Both Namibia and the Southern Cape are close to the heart of the UFS. Over the years, thousands of students from these areas came to study at our university, and left their mark. A large number of Kovsie Alumni also live in Namibia and the Southern Cape.”

Prospective Kovsies who want to use the bus service will have to apply to use the service and final transport arrangements will be communicated to them directly.

For more information contact Ms Anita Jackson at +27(0)51 401 3408 or jacksona@ufs.ac.za.

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