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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

First for UFS – Students learn from industry
2005-09-02

The University of the Free State (UFS) will present a Career Development Week from 19-23 September 2005 for students on the Main Campus in Bloemfontein.  This will give companies the opportunity to introduce themselves to students. 

It will be the first time that such a programme is presented at the UFS.  Similar career development programmes take place at most of the other big South African universities.

This initiative was inspired by the huge need among students to network with the business sector so as to prepare themselves for the practical demands made on prospective employees in the marketplace.  The UFS also receives many requests from the corporate and private sector to meet with students with a view to possible recruitment.

There will be no costs involved at participating in the programme and companies may also use it as a recruitment opportunity.

The Career Development Week will be presented in the format of “lunch hour talks”.  Companies specify at which time and date they would prefer to make a presentation of about 30 minutes to the students.  Aspects to be covered in the presentation include information about the company, the career possibilities within the company and the type of academic qualifications and personality characteristics needed in the specific company and industry.  If necessary, afternoon sessions (14:00–17:00) could be arranged.

Companies interested in taking part in this opportunity can contact Ms Ilse Olivier on (051) 4012415.

Media release
Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za 
   2 September 2005

 

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