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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

DF Malherbe Memorial Lecture reflects on the role of Afrikaans

2012-06-07

At the DF Malherbe Memorial Lecture, from the left: Prof. Hennie van Coller, Head of the Department of Afrikaans and Dutch, German and French; Prof. Teuns Verschoor, Vice-Rector: Institutional Affairs; Prof. Wannie Carstens; and Prof. Lucius Botes, Dean of the Faculty of the Humanities.
Photo: Stephen Collett
07 June 2012

Lecture (pdf format - only available in afrikaans)

Does Afrikaans have a future in South Africa? How will the language become a truly transformed language of the new South Africa given the baggage of the image as the language of the oppressor? Will Afrikaans eventually die out?

These were the questions asked by Prof. Wannie Carstens, Director of the School of Languages at the Potchefstroom Campus of the North-West University, when he recently delivered the 31st DF Malherbe Memorial Lecture at the Bloemfontein Campus of the University of the Free State (UFS).

Prof. Carstens, also the former Chairperson of the Afrikaans Language Board, wanted to know whether reconciliation in Afrikaans is feasible, referring to the history of Afrikaans in South African politics. In a reference to the 1976 Soweto riots, he said a language could not be blamed for the mistakes of some of its speakers.

"The time is probably ripe to put this past behind us so that we can go on to reflect on Afrikaans, and in particular, the role of the Afrikaans speaker in the South Africa of 2012, and on the Afrikaans of 2060."

According to Prof. Carstens, an important condition for the reconciliation process of Afrikaans is to depoliticise the language. He referred to work that is being done by the Afrikaans Language Board and asked that everyone contribute to healing the Afrikaans language community.

"Let work together on a voice that can claim that it speaks on behalf of Afrikaans, and that might be able to contribute in the interest of Afrikaans to a truly transformed Afrikaans, or rather an inclusive Afrikaans that provides for all its speakers. When we are able to say that all Afrikaans voices are represented, only then can we truly talk of a transformed Afrikaans community."

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