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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

American diplomatic staff honoured
2012-07-11

 

With Prof. Jonathan Jansen, Vice-Chancellor and Rector, are from the left, Mr Brian Denver, Ms Selaelo Ramoleta and Mr Earl Miller.
Photo: Hannes Pieterse
11 July 2012

 

The university has honoured a group of high-ranking staff members of the American Embassy in South Africa and Consulate in Johannesburg for their contribution to the university. Amongst them is the Consul-General, Mr Earl Miller.

Mr Miller and five colleagues were honoured for their outstanding contribution to transformation of the university. They are Mr Raymond Tripp, Chief Cultural Officer at the embassy in Pretoria; Ms Wendy Kennedy, Consulate Officer at the consulate; Mr Brian Denver, Cultural Officer at the consulate; Ms Selaelo Ramoleta, Cultural Officer at the embassy and Ms Melissa Clegg-Tripp, Public Affairs Officer at the consulate.

Prof. Aldo Stroebel, Director: International Academic Programmes in the Office of the Vice-Chancellor, says the university has been working with the staff of the embassy and consulate for years and that they receive recognition for their support.

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