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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Two of our academics contribute to a fascinating book

2012-08-11

Prof. Jo van As earlier this year with proofs of the book The Story of Life & the Environment: An African Perspective.
Photo: Leatitia Pienaar
10 August 2012

The planet has more species than ever before, but humans are responsible for the biggest mass extinction of all times. This is according to Prof. Jo van As, Head of the Department of Zoology and Entomology. He was speaking at the launch of the book The Story of Life & the Environment: An African Perspective.

The book was published by Random House Struik in July 2012 and is a sister publication of The Story of Earth & Life by Prof. Bruce Rubidge, which was published in 2005.

The Story of Life & the Environment: An African Perspective took five years to complete. Prof. Van As was the compiling author, with Prof. Johann du Preez, Head of Plant Sciences at our university, Prof. Leslie Brown of Unisa and Prof. Nico Smit of the North-West University as co-writers.

Prof. Van As said, “No other species has destroyed the earth as we have done. Biological diversity disappears at the rate of mass extinction. The effects of human activities on the biological diversity is bigger that the extinction of the dinosaurs.”

He, however, added that The Story of Life & the Environment: An African Perspective does not sketch a doomsday scenario. It has also a message of hope. Prof. Van As said it was good to see progress in conservation and care for the environment. Trans-frontier parks the size of some countries are a good example of work in this regard.

Mr Stephen Johnson, chairperson of the board of Random House Struik, said at the launch that the publishing house was proud to be associated with the impressive book. The publication will be a touchstone for thoughtful readers for a long time. It will also remain a general book for the public and learners on the topic. The content and design was done in such a way that the publication will be relevant to all audiences.

The Afrikaans version of the book, Die Verhaal van Lewe en die Omgewing, will be published soon.

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