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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Institute hosts Artistic Social Justice Week
2012-08-15

The International Institute for Studies in Race, Reconciliation and Social Justice at the university is hosting its first annual week of Artistic Social Justice from 23 to 31 August 2012. The week consists of performing arts activities such as plays, live music, poetry and an art exhibition.

In what is expected to become one of the annual highlights on the Kovsie calendar, students will have an opportunity to express themselves artistically while creating an awareness about social responsibilities.

Activities lined up for the week include the cabaret Vagina Dentata, a musical satire which looks at the unique stories of South African women. The line-up also include a lesbian, gay, bisexual, transgender and intersexed performance piece with participants giving oral narratives of issues affecting the LGBTIQ community.

The exhibition, The F-word: Images of forgiveness, tells the stories of people whose lives have been shattered by violence, tragedy and injustice and who are learning to forgive, reconcile and move on.

Paul Chappell, Research Consultant at the Centre for the Study of Aids at the University of Pretoria, will deliver a guest lecture on sexuality and disability.

For more information, contact Angelo Mockie at MockieSMA@ufs.ac.za

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