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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

A campaign that rocks

2012-08-28

Ms Elizabeth Msadu
Linda Fekisi
27 August 2012

The 2011/2012 Student Representative Council and Wellness Office on our Bloemfontein Campus launched the “We are your rock” campaign during Women’s Month. The campaign is a support system primarily aimed at female students. It addresses issues such as intimate partner violence, prostitution and students who go hungry. The campaign also caters for those in need of career and academic advice.

The idea for such an initiative was born out of a meeting between Dr Dina Darker, a pastor’s wife at the Kovsie Student Church, and Ms Elizabeth Msadu, a social worker at the Wellness Office. “Dr Darker was concerned about rumours regarding improper behaviour of female students and wanted the input of a social worker on the subject,” says Ms Msadu. “Many girls are in relationships with older men, which result in a high level of unplanned pregnancies that often end in abortions.”

How the initiative works is that a student in need will write her name and contact number on a rock or a piece of paper and put it in a box placed in our Women’s Memorial Garden. Ms Msadu empties the box once a week and contacts the student in need. She describes her experience thus far of the campaign as “interesting, exciting and an eye-opener”.

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