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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UFS mourns the death of a great linguist and educationalist

2012-08-29

Read Prof. Melanie Walker's tribute to Dr. Neville Alexander.

He was one of the founders of the National Liberation Front. He was convicted of conspiracy to commit sabotage in 1964 and was sent to Robben Island for 10 years. During his incarceration, he taught history to fellow prisoners.

According to SA History Online, Alexander wrote of his time in prison: "The 'University of Robben Island' was one of the best universities in the country. It also showed me that you don't need professors.”

He also devoted most of his professional life to defend and preserve multilingualism in the post-apartheid South Africa and has become one of the major advocates of linguistic diversity.

During a recent visit to the UFS where he took part in a Critical Conversation at the Institute for Studies in Race, Reconciliation and Social Justice, Dr Alexander said that a multilingual state and culture could lead to more tolerance in South Africa.

In a tribute to Dr Alexander, Prof. Jonathan Jansen, UFS Vice-Chancellor and Rector, said Dr Alexander was an incorruptible, a revolutionary who remained true to his core values despite the materialistic excesses of former struggle heroes.

“He taught me many things, one of which was that Afrikaans is and can be a language of liberation and a vehicle for reconciliation. He took his methodology for language learning into the townships, and altered countless lives in the process. South Africa has lost a great scholar, a principled activist, a generous humanitarian and a formidable intellect; the last of the true revolutionaries.”

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