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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsie students part of exclusive Stanford Sophomore College Programme
2012-09-14

Kovsie students Foster Lubbe (far right at the back) and Palesa Mafisa (middle front) interacting with students from Stanford University.
14 September 2012

The six students, Elri Marais, Palesa Mafisa, Goodwill Shelile, Foster Lubbe, Gabriella Schroder and Saheed Abdullah, are part of the Stanford Sophomore College Programme, a residential summer programme for second-year students. They have been at Stanford since the beginning of this month, engaging in intense academic exploration with peers and professors on a variety of innovative, multidisciplinary topics.

Writing about his experiences in San Francisco, Foster Lubbe said it has been a wonderful experience thus far. “The classes are very interactive. It is amazing to see how effectively students and lecturers make use of technological tools, especially the speedy Internet, during class,” he wrote.

Foster and Palesa have been doing a course on “Mixed Race in the New Millennium, Elri and Abdullah on, “The Meaning of Life, and Gabriella and Goodwill a course on “Ghost stories”. Highlights for the students have been a discussion with New York Times journalist, Susan Saulny, a visit to the Stanford Centre of Marine Biology and for Gabriella and Goodwill a San Francisco ghost tour.

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