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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Mid-year prize-giving ceremony for UPP and Extended Programme students
2012-09-20

Prof. Neil Heideman, Dean of the Faculty of Natural and Agricultural Sciences, with top achiever Buyisani Masabalala.
20 September 2012

With a subject percentage of 94% in Chemistry and 89% in Mathematics, Buyisani Masabalala is at the top of his class. The student, who is part of the University Preparation Programme (UPP) offered on the South Campus of the University of the Free State, was named top student in the Natural Sciences for students in the programme.

Buyisani and 28 other students on the UPP and Extended Degree programme, received certificates at a prize-giving ceremony held on the South Campus. They were top performers during their first six months in all subjects on the UPP and Extended Degree programme. The UPP is a one-year bridging programme for students who do not meet the initial admission requirements for mainstream studies at a university. The extended degree programme caters for students who do meet mainstream university admission requirements but have a lower admission score.

With their excellent results, Buyisani and the other top achievers are now one step away from entrance into mainstream studies. They are now awaiting their final results that will be out at the end of the year. As an incentive to study even harder, the UPP top achievers in the Faculties of Humanities, Economic and Management Sciences, Natural and Agricultural Sciences and Agricultural Sciences and Education will each receive a bursary at the end of the year. The same applies for top achievers in the B Com and BSc Extended Programme and the Vocational Directed Preparation Programme top achievers.

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