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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

University hosts Mandela Rhodes scholars
2012-10-02

Kovsie Dux student and SRC member Tumelo Moreri (centre), with Danielle Bowler and Unnel-Teddy Ngoumandjoka, two of the Mandela Rhodes Scholars who attended a summit for past and current recipients of the prestigious bursary on the Bloemfontein Campus.
1 October 2012
Photo: Johan Roux

Some of Africa’s top young minds gathered at the University of the Free State to discuss new ways of thinking about education on the continent.

About 50 current and past recipients of the prestigious Mandela Rhodes Scholarship from across the continent gathered on the Bloemfontein Campus to attend the Community of Mandela Rhodes Scholars Summit from 29 September to 1 October 2012. The theme for the summit was Re-Imagining Education in Africa and recipients from South Africa, Kenya, Nigeria and Uganda attended.

Prof. Jonathan Jansen, Vice-Chancellor and Rector of the university, addressed the Mandela Rhodes scholars and told them as Africa’s next generation of leaders they have to be courageous, caring and agents of change. “You cannot re-imagine education unless you have imaginative leaders”, he told them. Referring to leaders like Martin Luther King, Chief Albert Luthuli, Ghandi and Nelson Mandela, Prof. Jansen told them in order to lead, they should have the capacity for caring, contemplation, courage, change,contrition,conciliation and clarity.

Mandela Rhodes Scholar and Convener of the Summit, Andrew Gasnolar, said the insights gained will be utilised by recipients in their spaces. "A consistent element which cropped up was that our privilege requires us to do the right thing. Active citizenry is required in which we all actively take a part in the education situation - from adopting a student to adopting a school to taking up teaching."

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