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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsie alumni honoured
2012-09-10

Mr Mickey Gordon, Head of Marketing at the UFS, with Jaco Loubser (right), Kovsie Alumnus of the Year.
Photo: Dries Myburg
10 September 2012
 

Jaco Loubser, the producer of television programmes such as Shoreline on SABC and Groen, Roer and MK Kampus on kykNET has been named as the Kovsie Alumnus of the Year by the University of the Free State (UFS). Loubser and five other Kovsie alumni were honoured for outstanding achievements and contributions at the Kovsie Alumni Awards held on the Bloemfontein Campus.

Jaco, who obtained a master’s degree in Zoology from the UFS, received the award for outstanding achievements on national and international level for his contribution to and development of the South African film and television industry.

Prof. Stephen Brown, Associate Professor in the Department of Paediatrics and Child Health and Prof. Hennie Theron, Associate Professor in the Department of Cardiology, received the Cum Laude Award for exceptional service for a specific profession. Profs. Brown and Theron were recognised as pioneers in the development and application of medical technology, as well as for their pioneering work in paediatric care.

The Kovsie Alumni Awards for outstanding service to the UFS was also shared by two people, namely Prof. Hendri Kroukamp, Dean of the Faculty of Economic and Management Sciences, and Advocate Wessels Oosthuizen, Director of the Centre for Financial Planning Law at the UFS. The Kovsie Ambassador’s Award went to Prof. Matie Hoffman, Associate Professor in the Department of Physics.

Jaco thanked Prof. Hoffman in his speech and said it was good to share the stage with one of his former lecturers. Jaco, who has received numerous awards for his television programmes, said the Kovsie Alumni Award was unexpected and it was a great honour to receive it from his alma mater.
 

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