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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

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Kovsies produces another Mandela Rhodes Scholar
2012-10-25

Joanie van der Merwe
Photo: Supplied

25 October 2012

Another Kovsie student has been awarded the prestigious Mandela Rhodes Scholarship. Joanie van der Merwe, a B.A. Honours Communication Science student, has been selected as one of 29 students from across the continent to receive the scholarship for 2013. The scholarship is awarded to young Africans who demonstrate academic and leadership potential.

This is the second successive year that the university has produced a Mandela Rhodes Scholar. Kovsie student Jaco Griessel was one of 23 students who received the bursary in 2011 for studies this year.

Joanie, who also holds a BA Honours Psychology degree, will study for her Master’s degree in Media Theory and Practice at the University of Cape Town next year. During the scholarship, she will be granted access to leadership development programmes. The scholarship covers study and registration costs, study material, accommodation and a living allowance.

Joanie says family urged her to apply for the scholarship. “After coming to terms with what the scholarship entails, I realised that I identify with the values and characteristics to which Mandela Rhodes scholars aspire.”

“I have a dream of forming an integral part of the continent in such a way that I will be able to serve others and empower the community where it is needed most. I want to live in such a way that my trials and mistakes are not wasted. They should be learnt from and be used to inspire and encourage others.”

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