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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Students aim to make a difference
2012-08-12

 
Besides their work with the learners, Legendary Bethulie also wants to expose them to the rich history of Bethulie and showcase the beauty of the small town. The town had the largest concentration camp during the Anglo Boer war and it boasts the longest bridge in South Africa – the DH Steyn Bridge, a 1,2 km rail and road bridge.

A group of students has taken the initiative to educate high school learners about different careers. They travelled 180 km to Bethulie, a small town in the southern Free State, to motivate, inspire and expose learners from the Wongalethu Senior Secondary School to different career paths. This event will take place in Bethulie again at the end of the first term next year.

The event was organised by the Legendary Bethulie group, which is campaigning for a child development programme, community centre and also to develop further the annual Bethulie career exhibition. The group intends to equip children from Bethulie and nearby towns with the necessary skills to be successful in life, irrespective of their home backgrounds. The group also wants to expose them to different career paths as well as offer tutoring opportunities. It also aims to minimise the number of learners who become victims of drug abuse and HIV.

The organisation is still growing and would like to access funding from different institutions and companies as it is currently financed by the community.

Students who wish to take part in next year’s event can contact Luyanda Lunga Noto at luyanda.noto@gmail.com.
- Luyanda Noto
 

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