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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Library opens new horizons for Bloemfontein-Oos School
2012-11-27

Storyteller Gcina Mhlophe is hugging a learner at the Bloemfontein-Oos Intermediary School.
Photo: Kaleidoscope Photography
27 November 2012

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Dr Seuss says that in his book I Can Read with My Eyes Shut!

It is hoped that this will also be the experience of learners at the Bloemfontein-Oos Intermediary School where a library has been stocked and unveiled with our assistance. Bloemfontein-Oos is one of the schools that the UFS renovated in partnership with the Free State Department of Education.

The learners also had the rare opportunity to listen to a doyenne of South African storytellers Gcina Mhlophe. She is one of the best storytellers, writers, publishers, directors and international poet.

Tessa Ndlovo, coordinator of the UFS Schools Partnership Programme, said she thought it was important for the school to have a library in order to cultivate a culture of reading. She asked publishers and libraries to send books and in the process, more than 2 000 books were donated by the UFS-Sasol Library, staff and students. New books were sent by publishing houses.

The office of Prof. Jonathan Jansen, Vice-Chancellor and Rector, sponsored the renovation of the library by donating shelves.

Bloemfontein-Oos became the first school in the UFS’s Extreme Makeover intervention. Attention has been given to fencing, electrification, renovation and the bathrooms. Three truckloads of furniture were donated and more will follow in future. The Calculator Project (Project of Peace) was introduced to the school by students from the United States of America.

The library is part of the Culture of Reading Project.

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