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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

New violinist for Odeion String Quartet
2013-02-06

Samson Diamond
06 February 2013



The Odeion String Quartet has a new member, a young accomplished violinist with a string of awards to his name. Samson Diamond, who won the Standard Bank Young Artist Award for Music in 2010, has joined the quartet. He is the first male member the quartet has had for about five years. The Soweto-born violinist replaced Denise Sutton, former leader and first violinist. He will lead the quartet, a flagship of the university and the only resident string quartet at a South African university. The other three members are Sharon de Kock (violin), Jeanne-Louise Moolman (viola) and Anmari van der Westhuizen (cello).

Twenty-eight year old Diamond, a graduate of the Royal Northern College of Music in Manchester, UK, says he is looking forward to working with students from the Odeion School of Music. “I am sure there are many talented students here.”

The musician, who obtained both his Bachelor of Music Honours degree and his Masters of Music Performance degree with distinction, will be based in Bloemfontein on a full time basis. As a member of the quartet, he will be giving concerts, coaching chamber music for the various chamber ensembles and will also give individual lessons to some of the violin students at the School.

Diamond, who started playing the violin at age ten, boast a long list of achievements. At age 12, he was leader of the Buskaid Soweto String Ensemble, one of the country's prominent youth projects. He was a founding member of the jazz classical band Quattro Fusion and former leader of the Diamond quartet. He has performed before many distinguished guests, including Queen Elizabeth II, the Duke of Edinburgh and former presidents Nelson Mandela and Thabo Mbeki.

Diamond says being the first male member in years will not bring about a change in the quartet He says it is about the standard of playing and the calibre of music.

“Music is music whether you work with men or women.”

Diamond’s first performance as member of the quartet will be on 21 February 2013. Details about the performance will be communicated later.

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