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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

A Rag procession to remember
2013-02-06

Photo: Albert van Biljon
05 February 2013


   YouTube Video

A Rag procession to remember and one of the best in years. This was the opinion of many spectators at the Kovsies’ annual Rag procession on Saturday 2 February 2013. Large numbers of people came to watch the procession moving through the streets of Bloemfontein as students showed off their floats.

A festive atmosphere prevailed along the route and some people came prepared with camping chairs and picnic baskets.

The proceedings began with a morning procession to the Twin City shopping centre in Heidedal and the Kenilworth shopping centre in Mangaung. About 10 000 food parcels were handed out in the two suburbs, while the UFS Cultural Office and KovsieFM entertained the residents.

Prof. Jonathan Jansen, Vice-Chancellor and Rector, as well as members of the senior leadership, went along on the journey to the two suburbs. Dozens of children and adults were at the Twin City shopping centre where hundreds of balloons were released. Kovsie staff, students and members of the SRC at the Bloemfontein Campus met with members of the community and helped to hand out food parcels.

The main procession left from the Bloemfontein Campus at 18:00 and proceeded to the Old Grey’s sports grounds for the Rag concert. Rag-goers were entertained by the music group Mi Casa, the singing duo and twin brothers Locnville, as well as Bobby van Jaarsveld. People were also treated to a fireworks display.

The float of the residences Karee, Soetdoring and Imperium was announced as the winning float.

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