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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Great is what the UFS is and should be
2013-02-15

Photo: Johan Roux
09 February 2013

 

   YouTube Video - UFS Official Opening
   YouTube Video - Staff share their hopes and expectations for 2013

This passage from the book Good to Great by Jim Collis was the core message of Prof. Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS) at the official opening on Friday 8 February 2013.

Prof. Jansen warned the audience in a packed hall of the reasons why the UFS should not be good, but great.

“Good makes one become complacent. Good means you show up for class, but great means you are at the top of you class. Good means you simply do your work, but great means you’re the best amongst your peers. Good is ok, but great is what the UFS is and should be about,” Prof. Jansen said.

At the opening Prof. Jansen also highlighted a seven-point priority plan for the university in 2013.

These points are:

  • The growth in numbers and quality of postgraduate students
  • The planned westward expansion of the main campus (New Master Plan)
  • The drive for quality and productivity in research
  • The development of an advancement culture throughout the university
  • The acceleration of diversity and equity in all aspects of campus life, but especially in academic appointments
  • The building of a positive and supporting staff culture at the university
  • The continued investment in undergraduate student leadership

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