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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Enough is enough, says students
2013-02-15

A student writes the name of a friend who has been a victim of rape, on the T-shirt worn by Mody Motholo – Former SRC interim president.
Photo: Jerry Mokoroane
14 February 2013



“I am morally tied to stop rape”, students say

Kovsie student and former SRC Interim President Mody Motholo is creating awareness about rape with a campaign called “I am morally tied to stop rape”.

As part of the campaign Mody chained herself to a tree on the Bloemfontein Campus to show how many of our students and women are living in bondage as a result of this type of crime. Students walking past the campaign station interacted with Mody, who informed them about the rape issues affecting students across our country and how we can join hands to stop the increasing cases of rape, both reported and not reported.

Students could also write down the names of victims on her T-shirt, which will later be used as an indication of this terrible crime in our country. “The first name written on this T-shirt was that of the latest reported rape case, namely Anene Booysen who was brutally gang raped.

"Within an hour this T-shirt was covered in names, which was an indication to me of the seriousness of the problems some students who are victims of rape are struggling with around our campus,” said Mody.

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